A Framework for Exploring the Stage of Public Response on Social Media Sites (SMSs) Towards Social Enterprise in Malaysia

Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness is still low and that the existence of social enterprises is still at early stage. Thus, they suggest the use of social media as an alternative way to attract attention and create public awareness on social enterprise in Malaysia. To this end, this concept paper seeks to explore the level of public responses on existing social enterprise in Malaysia and discover the role of social media in terms of enhancing social enterprise awareness and promoting social enterprise. The three levels of public responses to be used in this concept paper are ‘aware’, ‘interested’ and ‘engaged’. Data will be retrieved from social media (Facebook and Twitter). Essentially, this concept paper is an attempt to provide first insight regarding the level of social enterprise awareness in Malaysia and to recognize the vital elements in social media sites. In order to enhance social enterprise awareness, this concept paper proposes storytelling canvas as a support tool. For data analysis or data management, this paper will use SPSS and NVivo to elaborate the framework and flow of data collection in order to measure the ability of social media to significantly enhance social enterprise awareness in Malaysia. It will also suggest the framework for related study in the future.