Exploring the Issues and Challenges in Malaysian Cosmetic Halal: A Theoretical Framework

Halal Industry in Malaysia has been prevalent in the manufacturing sectors and has earned the government's concern in supporting its development. The Halal Industry sector has been considered as one of the leading contributors to Malaysian economy development in the future. This is due to the fact that the market of Halal products is reasonable to Muslims and has received pervasive attention from non-Muslims consumers who consider Halal commercialism. Halal industry has been categorized into seven sectors, which are cuisine, goods, financial, pharmaceutical, cosmetics, logistics, and tourism businesses. However, much attention has been given to issues and challenges to food services. Consequently, this study aims to address the influencing features of adopting Halal practices among Halalan Toyyiban Risk Management Plan (HTRMP) practices in the cosmetic industry. Besides, it adopts the Technology Acceptance Model (TAM) model to describe the influencing of adopting factors in cosmetic sectors in a conceptual framework.