Innovative Teaching Methods and Materials Design in College English Education

In the context of increasing globalization and digitalization, innovations in English teaching methods and materials design play a crucial role in meeting students' needs, improving learning outcomes, and adapting to social and technological developments. This article provides a comprehensive overview of these innovative approaches and designs in university English education, revealing the characteristics and limitations of existing teaching methods and materials, and analyzing them in light of students' and teachers' attitudes and feedback. The article further explores diversified teaching strategies and technology-driven teaching methods, describing their effectiveness and feedback.