Research on the Structural Characteristics of Product Adoption Network

Considering the heterogeneity of adopters' information level and potential adopters' reservation price, this paper proposes model to study the formation of product adoption network, and analyzes the structural characteristics of product adoption network, such as degree distribution, clustering coefficient and average path length. The results show that communication between consumers and consumer heterogeneity influence the formation of product adoption network, and the network exhibits small-world and scale-free characteristics. The value of clustering coefficient and average path length tend to be stable as the number of nodes in the network increases.