Multi-factor analysis of online tourism information dissemination based on Internet+

With the development of service industry, tourism has gradually become the pillar industry of the country, especially in ethnic areas. Due to the disadvantages of geographical location and transportation, the development of its primary and secondary industries is relatively weak. At the same time, due to its unique geographical style and ethnic customs, tourism has gradually become the pillar industry in ethnic areas. However, with the development of tourism, the local characteristics of commercial tourism areas in urban areas of ethnic minority areas are not obvious, and the problem of fuzzy local identity is prominent, which reduces the sense of locality of residents. Residents are both participants and consumers of urban tourism areas. The reduction of the sense of locality of urban residents in ethnic minority areas will not be conducive to the further development of tourism in ethnic minority areas, The development of smart tourism will affect the sense of place of residents in ethnic areas through network. Taking Enshi city residents of Enshi Tujia and Miao Autonomous Prefecture as an example, this paper investigates the dissemination of online tourism information and residents' sense of place in Enshi City through interview and questionnaire, and then through descriptive statistical analysis Reliability and validity test and correlation analysis test the reliability of the questionnaire and data and the impact of online tourism information dissemination on the sense of place of urban residents in ethnic areas. The results show that the sense of place of urban residents in ethnic minority areas is generally high, but the sense of place in the sense of place is low. The low sense of place may be that urban construction needs to be improved, especially in the aspects of citizens' entertainment activities, the embodiment of urban environment on Tujia culture, whether community service is perfect and ideal place of work. At the same time, there is a significant positive correlation between the dissemination of online tourism information and the sense of place of urban residents in ethnic areas. Finally, through the above research results, some suggestions are put forward to improve the sense of place of urban residents in ethnic areas.