Practice and Reflection of “Intangible Culture Inheritance and Activation” of Shengzhou Bamboo Weaving of Zhejiang

Regarding situation of “intangible culture inheritance and activation” of Shengzhou Bamboo Weaving of Zhejiang, this study adopts participant observation and in-depth interview. The results show that: (1) some cultural assets are recorded. Digital preservation and written books are extremely insufficient. Inheritors' following use is not satisfying; (2) policy of “intangible culture program” is outstanding and introduction of intangible culture in elementary school curriculum revives bamboo weaving. However, it does not interact with community life; (3) bamboo weaving industry managers' creative consciousness and network resources are reinforced. However, they lack experience of cultural industry operation and regional activation.