Social Innovation in Sumanding's Super-Man Program: Challenges, Opportunities, and Implementation

Agriculture is the livelihood of the majority of Indonesia's population, no less than 80 million people currently work as farmers. However, the downward trend in the number of farmers occurred from year to year caused by various factors such as declining interest of young people, disproportionate income with farmers' expenditures, to the level of plant fertility due to the effects of chemical fertilizers. This article will describe the Super-MAN Sumanding integrated agricultural social innovation program carried out by PT PLN (Persero) Tanjung Jati B Jepara Power Generation Unit. This research looks at the challenges that exist, the opportunities they have to the implementation that has been done. The research method used is qualitative research with the technique of withdrawing informants using purposive sampling. Data were obtained through interviews, observation and documentation studies. The researcher validated the data using the source triangulation technique. The results showed that the Super-MAN Sumanding Integrated Agriculture program was included in the category of social innovation according to Maularent (2012) five indicators. The five indicators are grouped into three, namely challenges, opportunities and implementation. The first group is a challenge containing the first indicator, namely overcoming social problems. The second group is opportunities with the second indicator, namely creating new institutional relationships (collaboration). And implementation with the remaining indicators, namely increasing capacity, increasing welfare, and sustainability.