A methodology for evaluating university environmental thought

The socioeconomic and environmental attributes that characterize the environmental thought are the elements used to design a methodology to evaluate the substantive functions of teaching and research in the university environment, in a public higher education institution in Mexico. The proposed methodology is based on tools and instruments to generate knowledge of big data information, making use of: Information and Communication Technologies; of the principles of multivariate data management that consider the distinctive uncertainty of environmental phenomena; and the generation of multidisciplinary databases to apply data mining and obtain information with a systemic approach. The proposed tool with its mixed approach applies to the operation and multimedia text database study and from there the KDD process knowledge is acquired. The application context of the proposed methodology is the information in text form, published electronically, in the educational offer of the 2017 undergraduate and postgraduate admissions at the Benemérita Universidad Autónoma de Puebla (BUAP).