网络广播和版权使用费:改革一个破碎的系统

D. Castro
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引用次数: 2

摘要

最近几周,越来越激动的音乐发烧友发起了一场拯救网络广播的运动。2007年3月2日,版权版税委员会(CRB)宣布决定提高互联网广播电台支付的录音法定许可费。网络广播公司立即表示不公平,并表示这些费用将迫使大多数网络广播公司停止播放。虽然他们的一些评论确实有些夸张,但如果新的费率生效,它们将对互联网广播产生有害影响。目前的体制存在两个核心问题。首先,现行制度无法为法定许可证产生具有竞争力的价格。在缺乏竞争性市场的情况下,唱片业能够追求垄断定价。sounddexchange是一家表演版权组织,代表唱片业与网络广播公司就所有音乐的单一版税费率进行谈判。由于SoundExchange垄断了录音业务,它施加了太多的市场力量,不可能成为一个公平的谈判者。此外,目前的制度不允许唱片公司和艺术家为他们的音乐设定有竞争力的价格。政府没有允许市场创造有竞争力的价格,而是对所有音乐实行单一的版税税率。最后,在他们最近的裁决中,CRB根据大型互动网络广播公司与唱片业之间的合同,为所有非互动网络广播公司确定了费率。这一决定没有考虑到唱片业和小型非互动网络广播公司将谈判的价格调整。第二,该制度歧视网络广播。虽然互联网广播和地面广播是相互竞争的技术,但美国国会已经免除了地面广播对录音的版税。互联网广播应该支付额外版税的整个前提违反了新经济的核心管理原则,即政策是技术中立的。最终,这一体系崩溃了,因为CRB程序的任何判决都不会产生最理想的结果:一个版权所有者可以为他们的唱片设定有竞争力的价格并得到公平补偿的体系,而不管他们的音乐是用什么技术传播的。国会需要立法改革现行制度。首先,国会应该授予所有广播技术相同的表演版权。如果地面广播免除录音表演版权,那么网络广播也应该免除。如果国会想要征收这一特许权使用费,那么双方都应该支付。其次,国会应该修改法定许可,允许版权所有者为每个录音指定单独的版税费率。这一变化将促进更具竞争力的定价,并确保市场能够应对外国竞争。第三,国会应该允许版权所有者为小型和非商业网络广播组织分配单独的版税费率。这些政策将促进创新、消费者选择和国际竞争。因此,消费者将享受更多的收听选择,版权所有者将获得公平的作品补偿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Internet Radio and Copyright Royalties: Reforming a Broken System
In recent weeks, an increasingly agitated community of music aficionados has been mounting a vocal campaign to save Internet radio. On March 2, 2007, the Copyright Royalty Board (CRB) announced its decision to increase the rates of the statutory license for sound recordings paid by Internet radio stations. Webcasters immediately cried foul and stated that these fees would force most webcasters to cease broadcasting. While some of their comments have certainly been hyperbole, if the new rates take effect they will have a deleterious effect on Internet radio. There are two core problems with the current system. First, the current system fails to produce competitive rates for the statutory license. In the absence of a competitive market the recording industry is able to pursue monopolistic pricing. SoundExchange, a performance rights organization, negotiates a single royalty rate with webcasters for all music on behalf of the recording industry. Since SoundExchange has a monopoly on sound recordings, it exerts too much market power to be a fair negotiator. In addition, the current system does not allow record labels and artists to set competitive prices for their music. Instead of allowing the market to create competitive pricing, the government has imposed a single royalty rate for all music. Finally, in their most recent ruling the CRB established rates for all non-interactive webcasters based on contracts between large interactive webcasters and the recording industry. The decision did not account for price adjustments that the recording industry and small, non-interactive webcasters would negotiate. Second, the system discriminates against Internet radio. Although Internet radio and terrestrial radio are competing technologies, Congress has exempted terrestrial radio from paying royalties on sound recordings. The entire premise that Internet radio should pay an additional royalty violates a core governing principle of the new economy that policies be technology-neutral. Ultimately, the system is broken because no judgment from the CRB proceedings would have produced the optimal outcome: a system where copyright owners can set competitive prices for their recordings and get compensated fairly regardless of the technology used to broadcast their music. Congress needs to enact legislation to reform the current system. First, Congress should grant the same performance copyright to all broadcast technologies. If terrestrial radio is exempt from the sound recording performance copyright, then Internet radio should also be exempt. If Congress wants to impose this royalty then both should pay. Second, Congress should modify the statutory license to allow copyright owners to specify separate royalty rates for each sound recording. This change will promote more competitive pricing and ensure the market can respond to foreign competition. Third, Congress should allow copyright owners to assign separate royalty rates to small and noncommercial webcaster groups. These policies will promote innovation, consumer choice and international competition. As a result, consumers will enjoy more listening options and copyright owners will receive fair compensation for their works.
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