KrishiEkta: integrated knowledge and information distribution system for Indian agriculture

In this publication, the authors describe KrishiEkta, an integrated knowledge distribution system for Indian Agriculture. KrishiEkta addresses the inadequate access of important information to various stakeholders in Indian agriculture. Access of rich internet platforms is not available to various farmers in small rural parts of the country. KrishiEkta system collects information from multiple sources through the internet on different categories falling under the theme of Agriculture. It then organizes this data into categorical models. This information with categorical information is the prepared for distribution in four different formats: SMS, tweet, Facebook post and digests e-mail. SMS are the preferred medium of information distribution among small farmers. Whereas many educated stakeholders use e-mails and social networking services. Summarized information with relevant links and identifiers per format are finally distributed to the subscribed users through the Distribution Engine.