TECHNOLOGIES FOR DEVELOPING NEW TYPES OF PRODUCTS

The article analyzes domestic and foreign approaches to determining the essence of «new production», «advanced production», «breakthrough production» technologies, analyzes the development and structure of advanced production technologies in Russia and in the Vladimir region for the period 2000– 2015. The question is raised about innovative production technologies representing a set of development and production processes at the current technological level with varying degrees of complexity of goods individualized for a specific consumer. It is concluded that they should include advanced marketing technologies. The philosophy of Agile methods is revealed, as well as criteria for its similarities and differences with the author's methodology for developing new products, which allows accurately transferring customer requirements into technical solutions of the product. The methodology is based on a structural approach to combining the customer's presentation with the development of a new product called the Quality House, or QFD (Quality function deployment). This approach will make it possible to make informed decisions in the production quality management system. At the same time, it will be possible to avoid numerous market failures and adapt the innovation to the needs of consumers after its appearance on the market, as well as at the same time guarantee a relatively low cost and high value of the product by minimizing out-of-production costs.