Destination Bulgaria on the Silc Road - Opportunities and Challenges

Тhe article reflects certain outcomes from the current research process within the project Silk Road Local Culture – SILC which is conducted under the Joint Operational Programme Black Sea Basin 2014-2020. The SILC project is still on elaboration by the research partners from Armenia, Bulgaria, Georgia, Greece and Romania. The authors of the article represent the research team on the Bulgarian side and have already prepared some preliminary study according to the project requirements. In this relation the eastern part of destination Bulgaria has become the focal territory of the research scope. For that reason the main purpose of this article is to outline the strategic opportunities resulting from the SILC Road local culture project for destination Bulgaria based on successfully implemented good international practices.