Exploratory Study On The Career Sustainability of Singing Talent Audition Finalists

Talent search events have become very popular in Indonesia because these programs give people a chance for a better life from their previous life condition in the form of talent competitions in a particular field. In these events, the participants are selected and trained to improve their performance. The elimination system creates a competitive environment among participants. The most popular talent search event is the talent search event in the singing field (longest running event). Usually, such events promise cash and/or contracts with certain companies. The purpose of this research is to explore the career of talent search finalists in the singing field, after participating in a talent search audition. Exploration is done through various sources such as interviews with the grand finalist in the talent search event in the field of singing, observations using YouTube videos to know the activities of finalists during the talent search event. Data obtained through the internet is secondary data that can be used as a source of information about the sustainability of a finalist’s career after participating in the talent search event. The research results show that the sustainability of a finalist’s career is determined by the attitude of the finalist itself, whether the finalist continues to struggle to learn things so that they can convince their management to keep promoting them to be able to compete in the Indonesian music industry.