Domination of Editorial Ideology on Instagram based on Hybrid Media System

The media convergence era emerging media integration with computers and Internet based on telecommunications became a necessity for media managers today. The speed of conveying information causes the process of making, distributing, and receiving news to be very different from the era of conventional mass media (newspapers, radio and television). Hybrid journalism that combines conventional journalism, online, and new media is a choice in the production of information. This paper focuses on post-production and distribution processes in conventional and online media by utilizing Instagram as social media. Through Instagram which prioritizes images, image and video combination, and interaction with readers directly, mass media managers share print and online media content to readers. Adjusting the Instagram character, the manager must reconstruct news which is already a raw fact reconstruction into a picture and caption as the news summary to readers. Can the summary be called news as the main elements are not shared on Instagram? The absence of balanced information and reversal of news elements also making questions about Instagram content of mainstream media. Very short information, taken from particular news perspective (two reconstructions) illustrates how the editorial ideology is dominant in the news story because the content on Instagram has eliminated important parts of balanced discourse. Keyword: media convergence, hybrid media, Instagram, news summary, editorial ideology