中国传媒大学广告学院新媒体教育发展研究

2021 2nd International Conference on Computers, Information Processing and Advanced Education Pub Date : 2021-05-25 DOI:10.1145/3456887.3456937

Yunjing Zhang

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引用次数: 1

摘要

本文回顾和梳理了中国传媒大学广告学院新媒体教育的发展历程，探讨了广告学院新媒体教育的起源，分析了教学体系中课程和科研的基本布局。最后，对新媒体专业在中国的发展提出了几点思考。希望广告学院的新媒体培养路径能为新媒体教育和人才培养提供独特的实践范式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study on the Development of New Media Education of the School of Advertising in the Communication University of China

This paper reviews and combs the development of new media education of the School of Advertising in the Communication University of China, explores the origin of new media education of the School of Advertising, and analyzes the basic layout of courses and scientific research in the teaching system. Finally, the paper puts forward some thoughts on the development of the New Media Major in China. It is hoped that the new media cultivation path of the School of Advertising can provide a unique practical paradigm for new media education and talent training.

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2021 2nd International Conference on Computers, Information Processing and Advanced Education

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