Analisis Penggunaan Media Sosial Sebagai Strategi Pemasaran di Kalangan Wirausahawan Muda

This research was conducted using the quantitative method in July, August, September 2021. The sample was 217 students of STMIK AMIKOM Surakarta for the academic year 2020/2021. Based on regression analysis, it is known that the use of instagram, Whatsapp, and Line has a positive effect on increasing sales among young entrepreneurs at STMIK AMIKOM Surakarta, while others are in the opposite direction. Based on the F test, it is known that there is a simultaneous effect of using Facebook, Instagram, Whatsapp, Youtube, Twitter, Telegram, and Line on increasing sales among young entrepreneurs at STMIK AMIKOM Surakarta. From the t-test, it can be seen that the use of Instagram partially has the most effect on increasing sales among young entrepreneurs at STMIK AMIKOM Surakarta, while the use of Youtube partially has the least effect. R2 = 0.207 means that the use of Facebook, Instagram, Whatsapp, Youtube, Twitter, Telegram, and Line has an effect of 20.7% on increasing sales among young entrepreneurs of STMIK AMIKOM Surakarta students, the rest is influenced by other