J. F. F. Gascón, J. Rodríguez, P. Bernal, Mónica Muñoz González
{"title":"快餐公司使用社交媒体","authors":"J. F. F. Gascón, J. Rodríguez, P. Bernal, Mónica Muñoz González","doi":"10.23919/CISTI.2017.7976027","DOIUrl":null,"url":null,"abstract":"The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.","PeriodicalId":345129,"journal":{"name":"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)","volume":"159 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Social media use of fast food companies\",\"authors\":\"J. F. F. Gascón, J. Rodríguez, P. Bernal, Mónica Muñoz González\",\"doi\":\"10.23919/CISTI.2017.7976027\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.\",\"PeriodicalId\":345129,\"journal\":{\"name\":\"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)\",\"volume\":\"159 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23919/CISTI.2017.7976027\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23919/CISTI.2017.7976027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.
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