Euro-Atlantic perspective on the concept of multipolarity in the context of degradation of Western values

The concept of multipolarity implies a geopolitical situation in which several power centres balance each other. Devising solutions of international development should be implemented in parity conditions. Russian’s approach to multilateralism was fi rst articulated by former Russian prime minister Yevgeny Primakov in the late 1990s under which Russia's interaction with multilateral institutions is based on steadfast observance of international law. The article briefl y analyzes Western understanding of the concept of multipolarity in light of the deterioration in the international situation and attempts to introduce a «mental quarantine» and outright segregation in relation to the Russian world by Washington and its satellites. For the analysis, the method of cognitive mapping was used. We have to admit that Russophobia in the West is an artificially implanted trend in the spirit of the new time, proclaiming a total rejection of traditional values. It can be concluded that global shifts provoked from the outside are just as destructive and vicious an experiment with unpredictable consequences as a rethinking of the role and significance of the family, the experience of previous generations and, in general, the foundations of human existence.