THE POTENTIAL OF FLORAL PATTERN ART IN MALAY TEXTILE EMBROIDERY: A FORMALISTIC ANALYSIS

This research studies the aesthetic processes of creating stylized, colourful,floral motifs on fabric. Malay fabric often include various floral motifssuch as hibiscus, pitcher plant, rose and frangipani. These floral motifshave the potential to be stylized in more innovative and creative ways.Some designers and artists who are proficient in pattern design did notreceive a formal education in pattern design, but their expertise and skillsare impressive nonetheless. The quality and visual aesthetics of textiledesigns are highly dependent on the motifs created through skilled laborsand design. Floral motif is not only visually appealing, but also has itsown meaning and reflects the creative values of its designer. Floral motifsare representative of the affinity of Malay culture with nature. This researchmight inspire designers and inform current society that floral motifs canbe innovated in scientific and creative manners. Furthermore, floral motifs. Keywords: Textile, Pattern design, Floral, Embroidery, Creative,Innovation.