{"title":"广告设计专业培训","authors":"D. B. Gooch","doi":"10.1080/15436322.1960.11466235","DOIUrl":null,"url":null,"abstract":"In the summer of 1957 the University of Michigan Art Department placed its first students in an intern training program in advertising design. In cooperation with the Campbell Ewald Co. in Detroit, a program was arranged whereby art students specializing in advertising design could spend the summer between their junior and senior years in a realistic but controlled situation enabling them to become oriented to the profession of their choice before the completion of their undergraduate training.","PeriodicalId":407005,"journal":{"name":"College Art Journal","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1960-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Professional Training in Advertising Design\",\"authors\":\"D. B. Gooch\",\"doi\":\"10.1080/15436322.1960.11466235\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the summer of 1957 the University of Michigan Art Department placed its first students in an intern training program in advertising design. In cooperation with the Campbell Ewald Co. in Detroit, a program was arranged whereby art students specializing in advertising design could spend the summer between their junior and senior years in a realistic but controlled situation enabling them to become oriented to the profession of their choice before the completion of their undergraduate training.\",\"PeriodicalId\":407005,\"journal\":{\"name\":\"College Art Journal\",\"volume\":\"11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1960-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"College Art Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15436322.1960.11466235\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"College Art Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15436322.1960.11466235","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In the summer of 1957 the University of Michigan Art Department placed its first students in an intern training program in advertising design. In cooperation with the Campbell Ewald Co. in Detroit, a program was arranged whereby art students specializing in advertising design could spend the summer between their junior and senior years in a realistic but controlled situation enabling them to become oriented to the profession of their choice before the completion of their undergraduate training.
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