{"title":"对零售银行业务和营销职能的战略回顾","authors":"Mun-sung Rhee, S. Mehra","doi":"10.1108/09564230610680668","DOIUrl":null,"url":null,"abstract":"Purpose – Aims to examine the performance affects of strategic integration in retail banking services.Design/methodology/approach – Using a survey of retail banking executives, it is examined as to how the role of operations and marketing areas can assist retail banks to shape their competitive strategies.Findings – It is found that proactiveness and competitive strategy substantially affect a retail bank's performance based on the strength of integration of operations and marketing areas.Research limitations/implications – Research is limited to retail banking services.Originality/value – The research broadens the scope of the strategic fit concept towards the analysis of performance effects due to functional integration in retail banks.","PeriodicalId":102812,"journal":{"name":"International Journal of Service Industry Management","volume":"55 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"25","resultStr":"{\"title\":\"A strategic review of operations and marketing functions in retail banks\",\"authors\":\"Mun-sung Rhee, S. Mehra\",\"doi\":\"10.1108/09564230610680668\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose – Aims to examine the performance affects of strategic integration in retail banking services.Design/methodology/approach – Using a survey of retail banking executives, it is examined as to how the role of operations and marketing areas can assist retail banks to shape their competitive strategies.Findings – It is found that proactiveness and competitive strategy substantially affect a retail bank's performance based on the strength of integration of operations and marketing areas.Research limitations/implications – Research is limited to retail banking services.Originality/value – The research broadens the scope of the strategic fit concept towards the analysis of performance effects due to functional integration in retail banks.\",\"PeriodicalId\":102812,\"journal\":{\"name\":\"International Journal of Service Industry Management\",\"volume\":\"55 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2006-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"25\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Service Industry Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/09564230610680668\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Service Industry Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/09564230610680668","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A strategic review of operations and marketing functions in retail banks
Purpose – Aims to examine the performance affects of strategic integration in retail banking services.Design/methodology/approach – Using a survey of retail banking executives, it is examined as to how the role of operations and marketing areas can assist retail banks to shape their competitive strategies.Findings – It is found that proactiveness and competitive strategy substantially affect a retail bank's performance based on the strength of integration of operations and marketing areas.Research limitations/implications – Research is limited to retail banking services.Originality/value – The research broadens the scope of the strategic fit concept towards the analysis of performance effects due to functional integration in retail banks.
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