Evaluasi Kualitas Pelayanan di Universitas Teuku Umar selaku Perguruan Tinggi Negeri Baru: Analisis Dua Tahap

This study aims to measure the quality of service quality at Universitas Teuku Umar and measure the level of appropriateness of performance with the level of customer interest with the importance performance analysis method. The results of the study prove that the overall quality of services organized by Universitas Teuku Umar obtained a score of 69.44 with the level of quality ‘C’, the category 'Poor'. If viewed from each element there are as many as 6 elements obtaining quality B, good category. In addition, as many as 44 elements obtained C quality, the category was not good and as many as 10 elements obtained D quality, the category was not good. In addition, the analysis using the method of importance performance analysis, tells us there are as many as 6 attributes entered in quadrant A or the red zone, namely: attribute 12, attribute 13, attribute 17, attribute 18, attribute 21 and attribute 23.