Instagram用户与虚拟网红的准社会互动:人类相似性、感知相似性和一厢情愿认同的中介作用

{"title":"Instagram用户与虚拟网红的准社会互动:人类相似性、感知相似性和一厢情愿认同的中介作用","authors":"","doi":"10.55057/ijbtm.2023.5.2.11","DOIUrl":null,"url":null,"abstract":"With technological developments, virtual influencers have been created and are experienced by social media users and practitioners. As it is a relatively new topic, existing research on users’ para-social responses toward virtual influencers is currently insufficient. Therefore, this study conducted an online experiment (N = 211), comparing Instagram users’ para-social interactions with virtual or human influencers. After participants were exposed to images of human and virtual influencers, they were asked to complete the questionnaires. The results showed a significant difference between the users’ para-social responses to the two groups. Additionally, four relevant mediator variables were examined. “Mental human-likeness” and “wishful identification” were found to have significant negative mediating effect on the relationship between influencer type and users’ para-social interactions. The results have important implications for media psychology and contribute to studies on virtual influencers.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Instagram Users’ Para-Social Interactions with Virtual Influencers: The Mediating Role of Human-Likeness, Perceived Similarity, and Wishful Identification\",\"authors\":\"\",\"doi\":\"10.55057/ijbtm.2023.5.2.11\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With technological developments, virtual influencers have been created and are experienced by social media users and practitioners. As it is a relatively new topic, existing research on users’ para-social responses toward virtual influencers is currently insufficient. Therefore, this study conducted an online experiment (N = 211), comparing Instagram users’ para-social interactions with virtual or human influencers. After participants were exposed to images of human and virtual influencers, they were asked to complete the questionnaires. The results showed a significant difference between the users’ para-social responses to the two groups. Additionally, four relevant mediator variables were examined. “Mental human-likeness” and “wishful identification” were found to have significant negative mediating effect on the relationship between influencer type and users’ para-social interactions. The results have important implications for media psychology and contribute to studies on virtual influencers.\",\"PeriodicalId\":253813,\"journal\":{\"name\":\"International Journal of Business and Technology Management\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business and Technology Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55057/ijbtm.2023.5.2.11\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business and Technology Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55057/ijbtm.2023.5.2.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

随着技术的发展,社交媒体用户和从业者已经创建并体验了虚拟影响者。由于这是一个相对较新的话题,现有的关于用户对虚拟网红的超社会反应的研究目前还不足。因此,本研究进行了一项在线实验(N = 211),将Instagram用户的准社交互动与虚拟或真人影响者进行比较。在参与者接触到真人和虚拟网红的图像后,他们被要求完成调查问卷。结果显示,两组用户的超社会反应存在显著差异。此外,四个相关的中介变量被检查。“心理相似”和“一厢情愿认同”对网红类型与用户准社会互动的关系有显著的负向中介作用。研究结果对媒体心理学具有重要意义,并有助于对虚拟影响者的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Instagram Users’ Para-Social Interactions with Virtual Influencers: The Mediating Role of Human-Likeness, Perceived Similarity, and Wishful Identification
With technological developments, virtual influencers have been created and are experienced by social media users and practitioners. As it is a relatively new topic, existing research on users’ para-social responses toward virtual influencers is currently insufficient. Therefore, this study conducted an online experiment (N = 211), comparing Instagram users’ para-social interactions with virtual or human influencers. After participants were exposed to images of human and virtual influencers, they were asked to complete the questionnaires. The results showed a significant difference between the users’ para-social responses to the two groups. Additionally, four relevant mediator variables were examined. “Mental human-likeness” and “wishful identification” were found to have significant negative mediating effect on the relationship between influencer type and users’ para-social interactions. The results have important implications for media psychology and contribute to studies on virtual influencers.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信