QUANTUM JOURNALISM: PROLEGOMEN OF MEASUREMENT (identification of criteria for the formation of representation about the unit of analysis and the unit of measurement)

The article aimed to search for and identify the criteria for forming an idea of the unit of analysis and the unit of measurement in quantum journalism (Kyushu).The research methodology involved the use of methods of three groups: general philosophical (the method of quantum monism; the ideas of realism; the concept of Unity); scientific-practical methods –observation, description and measurement; scientific theoretical methods –formalization, axiomatization, analysis and synthesis, deduction and induction, generalization, analogy, and abstraction.Results. Since today in the philosophical fields (metaphysics, nonclassical physics (quantum), and classical physics) there are no units of analysis and measurement of synergetic processes and phenomena in quantum journalism (quantum communication), further within holism and the author's concept of Unity it is proposed to create a new "1 hall", or "one holism". The range of analysis and measurement that form the unit "1 hall" should be considered the manifestations of the impact on the environment of a portion of energy (quantum) in the form of intensity and strength of changes that such energy (quantum) causes information flow.Conclusions. According to the results of the analytical review of existing ideas on measurement, it is appropriate to state ambivalent tendencies to identify the criteria for forming an idea of the unit of analysis and the unit of measurement in quantum journalism (more broadly -in the theory of quantum communication). On the one hand, measurement in quantum journalism is inexpedient. On the other hand, such a measurement is possible. From the standpoint of materialism, measurement in quantum journalism is possible thanks to digital indicators. From the point of view of metaphysics, measurement is possible taking into account the synergetic unity as a result of the combination of synergetic-convergent and cross-transmedia characteristics of information processes due to the unit "hall" (holism).Key words: quantum journalism, kyuzhur, measurement, unit of analysis, unit of measurement, identification of criteria.