早期应对COVID-19:以普吉岛旅游业为例

Chidchanok Anantamongkolkul
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引用次数: 0

摘要

本文讨论了新冠疫情对旅游业的影响,特别是对普吉岛旅游业务的影响。这项初步研究探讨了在疫情第一阶段发生的即时反应。本研究运用客户关系管理(CRM)的概念。调查发现,尽管面临挑战,旅游业,尤其是酒店,仍开展了一些CRM活动,使他们能够继续建立和维护与客户的关系。提出了扩展、保留和社会责任行动的概念。建议旅游组织实行客户关系管理,特别是在这次危机期间。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Early Response To COVID-19: The Case of Phuket Tourism Business
This paper discusses the effects of the COVID-19 pandemic situation on the tourism industry, especially on the tourism business in Phuket. This preliminary study explores immediate responses that occurred during the first stage of the outbreak. The concept of customer relationship management (CRM) is applied in this study. It was found that, despite the challenging time, the tourism business, especially hotels, performed some CRM activities allowing them to continue to build and maintain relationships with their customers. The concepts of extension, retention, and socially responsible action are suggested. It is recommended that travel organizations practice CRM, especially during this crisis.
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