私立大学保持竞争优势:以尼日利亚南部地区为例

Journal of Organizational Management Studies Pub Date : 2021-10-21 DOI:10.5171/2021.675387

Helen U. Wara, A. Adeniji, E. Igbinoba, S. Wara

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引用次数: 0

摘要

少数人能负担得起私立大学的学费;因此，入学率决定生存。谁能负担得起学费取决于学校的企业声誉。在一个提供服务的组织中，发展和维持一个强大的品牌被视为营销和公司事务股的主要职能。

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Sustaining Competitive Advantage in Private Universities: A case study of Southern Region of Nigeria

A limited number of persons can afford the fees of private universities; hence, enrolment determines survival. The choice of those who can afford the fees depends on the institution's corporate reputation. In a service-providing organization, the development and sustenance of a strong brand is seen as the principal function of the Marketing and Corporate Affairs Unit.

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Journal of Organizational Management Studies

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