Modern Trends in the Development of Market Policy of Business Entity Based on Risk Control

—This article describes the investigation of risk control problems at the enterprises of the Russian Federation. Globalization of world economy, political instability in the world, introduction of economic sanctions against Russia are the driving force for the development for some enterprises, but can lead other ones to critical (and sometimes catastrophic) consequences. As a result, risk theory not only does not lose its relevance, but its development and practical application are becoming increasingly important. Processes that are currently taking place in Russia have required a reorientation of the principles of enterprise’s work towards the analysis and evaluation of various internal and external factors that have an impact on their working efficiency leading to the objective need to study risk control problems. In the economic literature of recent years, quite a lot of attention is paid to the problem of risks and methods, techniques, tools for working with them. New specialized journals have been kindly accepted by the scientific community, (Risk Control; Risk, Resources, Information, Supply and Competition, etc.). It should be noted that published materials are mainly devoted to financial risks, banking, insurance and investment activities. At the same time, the problem of risk control in the agro-industrial complex is less developed, and there is practically no study of risk factors affecting the competitiveness of enterprises in different industry sectors. As a result, no single approach to the definition and understanding of the essence of risk control in production structures has yet been developed. Management of industrial enterprises in the context of increasing complexity of activities associated with risks of different nature has specifically changed the requirements for motivation and quality of operational and strategic decisions. Until the end of the twentieth century in the Russian Federation (as in many other countries), help covering the mistakes that we made.” Increasing production and value of assets of the enterprise currently do not have an unambiguous correlation. At the same time, market share and growth in the scale of activities not only do not dominate in the economic world, but also become quite dangerous for business due to various risks and increasingly significant amount of non-profit zones in enterprises. Theoretical and practical significance of this study is to justify the need for a tool that will prevent risks in the activities of business entity.