{"title":"为销售成功设计你的营销计划","authors":"J. Geisman","doi":"10.1109/ELECTR.1995.471048","DOIUrl":null,"url":null,"abstract":"In this discussion on marketing plan engineering the following points are considered: sales success is a numbers game; match what you are selling to what customers are buying; product lifecycles and buyer behavior models are useful; build sales momentum with sales and marketing leverage; and marketing plan implementation issues.<<ETX>>","PeriodicalId":397146,"journal":{"name":"Proceedings of Electro/International 1995","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Engineer your marketing plan for sales success\",\"authors\":\"J. Geisman\",\"doi\":\"10.1109/ELECTR.1995.471048\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this discussion on marketing plan engineering the following points are considered: sales success is a numbers game; match what you are selling to what customers are buying; product lifecycles and buyer behavior models are useful; build sales momentum with sales and marketing leverage; and marketing plan implementation issues.<<ETX>>\",\"PeriodicalId\":397146,\"journal\":{\"name\":\"Proceedings of Electro/International 1995\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of Electro/International 1995\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ELECTR.1995.471048\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of Electro/International 1995","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ELECTR.1995.471048","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In this discussion on marketing plan engineering the following points are considered: sales success is a numbers game; match what you are selling to what customers are buying; product lifecycles and buyer behavior models are useful; build sales momentum with sales and marketing leverage; and marketing plan implementation issues.<>
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