{"title":"网上购物的性别差异:男性更喜欢网上购物吗?","authors":"Faizal Pradhana, Prani Sastiono","doi":"10.2991/icbmr-18.2019.21","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to see how the difference of gender influenced the preference in online shopping. We focus on the emotional level, the level of practicality, and the level of trust felt by every individual regarding online shopping, which relates towards the frequency of online shopping and the total amount spent on online shopping. The technique of data collection is done via a questionnaire that can be filled online. This research found that women are online shopping more than men, but regarding total spending, men spend more than women. Level of trust becomes the biggest factor for men in deciding how often they do online shopping and how much money they spend. Men’s risk aversion influences their activities in online shopping, while women’s risk aversion has no significant effects.","PeriodicalId":285535,"journal":{"name":"Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Gender Differences in Online Shopping: Are Men More Shopaholic Online?\",\"authors\":\"Faizal Pradhana, Prani Sastiono\",\"doi\":\"10.2991/icbmr-18.2019.21\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to see how the difference of gender influenced the preference in online shopping. We focus on the emotional level, the level of practicality, and the level of trust felt by every individual regarding online shopping, which relates towards the frequency of online shopping and the total amount spent on online shopping. The technique of data collection is done via a questionnaire that can be filled online. This research found that women are online shopping more than men, but regarding total spending, men spend more than women. Level of trust becomes the biggest factor for men in deciding how often they do online shopping and how much money they spend. Men’s risk aversion influences their activities in online shopping, while women’s risk aversion has no significant effects.\",\"PeriodicalId\":285535,\"journal\":{\"name\":\"Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/icbmr-18.2019.21\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/icbmr-18.2019.21","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Gender Differences in Online Shopping: Are Men More Shopaholic Online?
The purpose of this research is to see how the difference of gender influenced the preference in online shopping. We focus on the emotional level, the level of practicality, and the level of trust felt by every individual regarding online shopping, which relates towards the frequency of online shopping and the total amount spent on online shopping. The technique of data collection is done via a questionnaire that can be filled online. This research found that women are online shopping more than men, but regarding total spending, men spend more than women. Level of trust becomes the biggest factor for men in deciding how often they do online shopping and how much money they spend. Men’s risk aversion influences their activities in online shopping, while women’s risk aversion has no significant effects.
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