航运业?图像和背景因素作为预测因素

A. Jensen, R. Bergqvist
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引用次数: 0

摘要

航运业的形象对未来海上运输的发展起着至关重要的作用。为了吸引年轻人进入航运业,了解航运业在年轻人中的形象和概念的解剖是至关重要的,以便有效地促进航运业的职业发展,并将航运业发展为对年轻人有吸引力的劳动力市场。本文报告了对瑞典、挪威和希腊高中学生的航运形象和形象相关概念的大规模调查结果。我们通过多元统计分析的方法来识别、定义和实证分析图像概念的解剖学。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A career in shipping? Image and background factors as predictors
The image of the shipping industry plays a vital role in developing the future of maritime transport. In order to attract young people to the shipping industry, it is crucial to understand the image the shipping industry has among young people and the anatomy of the concept in order to effectively promote careers in shipping, and to develop shipping as an attractive labour market for young people. This paper reports on the findings of a large-scale survey of the image of shipping and image-related concepts among upper secondary school pupils in Sweden, Norway, and Greece. We identify, define, and analyse empirically the anatomy of the image concept by means of multivariate statistical analysis.
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