POLITICAL COMMUNICATION IN THE PERIOD OF INTERNATIONAL BIFURCATIONS

The avalanche-like nature of information flows has led today to the destructuring of all communication links in the world. Political communications under these conditions look more and more like channels with expanding "black boxes" and improperly used "white noise". The purpose of this analysis is to identify the specifics of political communication under conditions of international bifurcations. The methodology of the analysis is based on the symbiosis of modern theories: mathematical modeling of communication by C. Shannon and W. Weaver, political cybernetics by D. Easton, political communication by D. J. Lilleker and P. Lazarsfeld, crisis communication by R. Ulmer, T. Sellnau and M. Seager, and game theory with opposing interests. According to the results of the analysis the specific characteristics of modern political communication are distinguished: its technological (not process) character, non-classical interaction of the communicator and the communicant in it, the transformation of the communicant into a "black box", and the manipulative attitude to the communicator. It is possible to draw a basic conclusion about the transformation of classical political com­munications from the process of information transfer into the technology of mutual in­te­raction of its participants in a manipulative format for political decision-making.