{"title":"Autokommunikation. Hvad er det?","authors":"Jan Foght Mikkelsen","doi":"10.7146/ntik.v8i1.115601","DOIUrl":null,"url":null,"abstract":"Auto-communication is communication directed to the sender himself or herself, but communicated via theoutside world in an external media with a self-corroborating function. Auto-communication is an overlookedphenomenon in media and communication research. Therefore, the purpose of this article is to examine thephenomenon of auto-communication as a special type of communication by stating its specific textual traits andits function for the sender: to stimulate the self-esteem and to confirm the identity. The article distinguishesbetween an unreflected auto-communication and a planned and strategic use of auto-communication. Autocommunicationexists on an organizatorial level, for example, in self-referential and inside advertisings which areirrelevant to the consumer. Auto-communication also exists on an individual level, for example in personalupdatings on Facebook, which are only relevant to the sender because of the egocentric, superficial and trivialcharacter of the content.","PeriodicalId":246650,"journal":{"name":"Nordisk Tidsskrift for Informationsvidenskab og Kulturformidling","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nordisk Tidsskrift for Informationsvidenskab og Kulturformidling","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7146/ntik.v8i1.115601","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Auto-communication is communication directed to the sender himself or herself, but communicated via theoutside world in an external media with a self-corroborating function. Auto-communication is an overlookedphenomenon in media and communication research. Therefore, the purpose of this article is to examine thephenomenon of auto-communication as a special type of communication by stating its specific textual traits andits function for the sender: to stimulate the self-esteem and to confirm the identity. The article distinguishesbetween an unreflected auto-communication and a planned and strategic use of auto-communication. Autocommunicationexists on an organizatorial level, for example, in self-referential and inside advertisings which areirrelevant to the consumer. Auto-communication also exists on an individual level, for example in personalupdatings on Facebook, which are only relevant to the sender because of the egocentric, superficial and trivialcharacter of the content.