Sustaining Competitive Advantage in SME Sector Through Green Computing

The objective of this chapter is to identify the factors that will make e-commerce adoption a sustainable one in a developing country like India. Using secondary research, variables that influence decision for e-commerce adoption were determined. Then using primary research, these variables were tested in different SMEs in Odisha, India. Data from 50 organizations were collected using a structured interview process. The results of data analysis using discriminant analysis indicate that organizational readiness, managerial productivity, external pressure, decision aids, compatibility, and perceived usefulness were factors found to be important determinants of adoption.