{"title":"航空旅客机场特色产品购买行为的实证研究","authors":"Jing jing He, Lei Xu, Xiao ning Guo, Yunting Hu","doi":"10.1145/3503491.3503494","DOIUrl":null,"url":null,"abstract":"In recent years, as China's civil aviation has gradually come into development period of transition, quality promotion and structure expansion, it is necessary that the traditional business of civil aviation need to change to satisfy passengers’ needs. In order to implement the policy of smart airport, improve the shortages of non-aviation business of airports and specialty products sales, this paper researched the specialty products sales in airports, and investigated the needs of air passengers for specialty products, the development of airlines’ online markets and the situation about specialty products sales in online and offline. Then we summarized what can be brought to the airport and brand owners of specialty products through developing O2O platform of specialty products. This paper concludes the needs of passengers for specialty products sales mode, and puts forward some intentions for the structure of O2O platform of specialty products.","PeriodicalId":165531,"journal":{"name":"Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Air Passengers’ Purchasing Behavior of Specialty Products at Airport: An Empirical Study\",\"authors\":\"Jing jing He, Lei Xu, Xiao ning Guo, Yunting Hu\",\"doi\":\"10.1145/3503491.3503494\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In recent years, as China's civil aviation has gradually come into development period of transition, quality promotion and structure expansion, it is necessary that the traditional business of civil aviation need to change to satisfy passengers’ needs. In order to implement the policy of smart airport, improve the shortages of non-aviation business of airports and specialty products sales, this paper researched the specialty products sales in airports, and investigated the needs of air passengers for specialty products, the development of airlines’ online markets and the situation about specialty products sales in online and offline. Then we summarized what can be brought to the airport and brand owners of specialty products through developing O2O platform of specialty products. This paper concludes the needs of passengers for specialty products sales mode, and puts forward some intentions for the structure of O2O platform of specialty products.\",\"PeriodicalId\":165531,\"journal\":{\"name\":\"Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-11-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3503491.3503494\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3503491.3503494","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Air Passengers’ Purchasing Behavior of Specialty Products at Airport: An Empirical Study
In recent years, as China's civil aviation has gradually come into development period of transition, quality promotion and structure expansion, it is necessary that the traditional business of civil aviation need to change to satisfy passengers’ needs. In order to implement the policy of smart airport, improve the shortages of non-aviation business of airports and specialty products sales, this paper researched the specialty products sales in airports, and investigated the needs of air passengers for specialty products, the development of airlines’ online markets and the situation about specialty products sales in online and offline. Then we summarized what can be brought to the airport and brand owners of specialty products through developing O2O platform of specialty products. This paper concludes the needs of passengers for specialty products sales mode, and puts forward some intentions for the structure of O2O platform of specialty products.