国际时装秀的营销价值研究

Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020) Pub Date : 2021-02-21 DOI:10.2991/AEBMR.K.210210.029

Jiangyun Yu, Hongzhong Shan

{"title":"国际时装秀的营销价值研究","authors":"Jiangyun Yu, Hongzhong Shan","doi":"10.2991/AEBMR.K.210210.029","DOIUrl":null,"url":null,"abstract":"Bosideng, a well-known China brand, first boarded New York Fashion week on September 11, 2018. The use of international fashion week marketing has a high marketing value, which indirectly promoted the sales growth of Bosideng down garment. Based on the analysis and judgment of marketing value, this paper analyzes the effect of international fashion show on the marketing value of enterprises, and finally puts forward countermeasures and suggestions on the promotion of fashion show marketing to revenue growth.","PeriodicalId":373030,"journal":{"name":"Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Study on the Marketing Value of International Fashion Shows\",\"authors\":\"Jiangyun Yu, Hongzhong Shan\",\"doi\":\"10.2991/AEBMR.K.210210.029\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Bosideng, a well-known China brand, first boarded New York Fashion week on September 11, 2018. The use of international fashion week marketing has a high marketing value, which indirectly promoted the sales growth of Bosideng down garment. Based on the analysis and judgment of marketing value, this paper analyzes the effect of international fashion show on the marketing value of enterprises, and finally puts forward countermeasures and suggestions on the promotion of fashion show marketing to revenue growth.\",\"PeriodicalId\":373030,\"journal\":{\"name\":\"Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/AEBMR.K.210210.029\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/AEBMR.K.210210.029","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

2018年9月11日，中国知名品牌波司登首次登上纽约时装周。利用国际时装周营销具有很高的营销价值，间接促进了波司登羽绒服的销售增长。本文在对营销价值进行分析判断的基础上，分析了国际时装秀对企业营销价值的影响，最后提出了促进时装秀营销对收益增长的对策建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Study on the Marketing Value of International Fashion Shows

Bosideng, a well-known China brand, first boarded New York Fashion week on September 11, 2018. The use of international fashion week marketing has a high marketing value, which indirectly promoted the sales growth of Bosideng down garment. Based on the analysis and judgment of marketing value, this paper analyzes the effect of international fashion show on the marketing value of enterprises, and finally puts forward countermeasures and suggestions on the promotion of fashion show marketing to revenue growth.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

自引率

0.00%

发文量