M. Islam, Mustafiz Rahman, K. Hossain, M. R. Islam
{"title":"促进孟加拉国可持续农业发展电视节目有效性的因素","authors":"M. Islam, Mustafiz Rahman, K. Hossain, M. R. Islam","doi":"10.5958/0976-2442.2015.00017.8","DOIUrl":null,"url":null,"abstract":"The study was undertaken with the objective to find out the factor contribution towards the effectiveness of TV programmes for sustainable agricultural development in Bangladesh. The study was carried out in the Kurigram district of Bangladesh. 187 farmers who had TV and watch the programmes were randomly selected sample for data collection from 6 villages under the Upazilla, namely Kurigram Sadar and Ulipur from this district. A pre-tested interview schedule was used to collect the data from the respondents in January–June 2011. For measuring the effectiveness of TV programme for sustainable agricultural development, four psychological aspects of the respondents, namely cognitive effectiveness, emotional effectiveness, attitudinal effectiveness and behavioural effectiveness were considered. Data indicated that medium effectiveness was found in highest proportion in every aspect and in case of overall effectiveness, the 68.45% of the respondents had medium effectiveness, while 13.90% had low effectiveness and only 17.65% had high effectiveness. Pearson correlation test depicted that out of 21 variables, 14 had significant relationship with the effectiveness of TV programmes for sustainable agricultural development. Result of stepwise multiple regression analysis revealed that six variables namely innovativeness, training, education, knowledge about sustainable agriculture, peer relationship and agricultural knowledge contributed significantly which together explained 68.50% of the total variation to the effectiveness of TV programmes. Path analysis indicated that these variables had both direct and indirect effects to the effectiveness of TV programmes. TV watching farmers who had high innovation, received more training, more educated, more peered and high knowledge in relation to agriculture and sustainable agricultural in the society were found to be better the effectiveness of TV programmes for sustainable agricultural development.","PeriodicalId":286963,"journal":{"name":"Journal of Global Communication","volume":"453 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Factor Contribution towards the Effectiveness of TV Programmes for Sustainable Agricultural Development in Bangladesh\",\"authors\":\"M. Islam, Mustafiz Rahman, K. Hossain, M. R. 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Data indicated that medium effectiveness was found in highest proportion in every aspect and in case of overall effectiveness, the 68.45% of the respondents had medium effectiveness, while 13.90% had low effectiveness and only 17.65% had high effectiveness. Pearson correlation test depicted that out of 21 variables, 14 had significant relationship with the effectiveness of TV programmes for sustainable agricultural development. Result of stepwise multiple regression analysis revealed that six variables namely innovativeness, training, education, knowledge about sustainable agriculture, peer relationship and agricultural knowledge contributed significantly which together explained 68.50% of the total variation to the effectiveness of TV programmes. Path analysis indicated that these variables had both direct and indirect effects to the effectiveness of TV programmes. TV watching farmers who had high innovation, received more training, more educated, more peered and high knowledge in relation to agriculture and sustainable agricultural in the society were found to be better the effectiveness of TV programmes for sustainable agricultural development.\",\"PeriodicalId\":286963,\"journal\":{\"name\":\"Journal of Global Communication\",\"volume\":\"453 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/0976-2442.2015.00017.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/0976-2442.2015.00017.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Factor Contribution towards the Effectiveness of TV Programmes for Sustainable Agricultural Development in Bangladesh
The study was undertaken with the objective to find out the factor contribution towards the effectiveness of TV programmes for sustainable agricultural development in Bangladesh. The study was carried out in the Kurigram district of Bangladesh. 187 farmers who had TV and watch the programmes were randomly selected sample for data collection from 6 villages under the Upazilla, namely Kurigram Sadar and Ulipur from this district. A pre-tested interview schedule was used to collect the data from the respondents in January–June 2011. For measuring the effectiveness of TV programme for sustainable agricultural development, four psychological aspects of the respondents, namely cognitive effectiveness, emotional effectiveness, attitudinal effectiveness and behavioural effectiveness were considered. Data indicated that medium effectiveness was found in highest proportion in every aspect and in case of overall effectiveness, the 68.45% of the respondents had medium effectiveness, while 13.90% had low effectiveness and only 17.65% had high effectiveness. Pearson correlation test depicted that out of 21 variables, 14 had significant relationship with the effectiveness of TV programmes for sustainable agricultural development. Result of stepwise multiple regression analysis revealed that six variables namely innovativeness, training, education, knowledge about sustainable agriculture, peer relationship and agricultural knowledge contributed significantly which together explained 68.50% of the total variation to the effectiveness of TV programmes. Path analysis indicated that these variables had both direct and indirect effects to the effectiveness of TV programmes. TV watching farmers who had high innovation, received more training, more educated, more peered and high knowledge in relation to agriculture and sustainable agricultural in the society were found to be better the effectiveness of TV programmes for sustainable agricultural development.
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