Prerequisites for the creation of a World Exhibition environment in Ukraine (on the example of EXPO-2020 experience)

The article presents analytical material on the experience of organizing World Exhibitions, special attention is to EXPO-2020. The main postulates of the EXPO-2030 program in Ukraine are provide. Modern scientific approaches to the study of the problem of sustainable development, the economics of organizing exhibitions, social tasks, the aesthetics of the symbolism of the architectural composition of pavilions of different countries and exhibition sites in Dubai with the final Program for People and Planet are considered. The purpose of the publication is to identify the main characteristics and critically analyze the ideas of past exhibitions in order to adapt the best proposals for holding an exhibition in Ukraine, indicating the expected benefits and motivations. All countries and cities in which World Exhibitions held since their inception are lists. Attention is focuses on the theme of the exhibition: "Connecting minds, creating the future", which is dedicated to the goals of sustainable development and sounds like a call to unite different countries, peoples, and people for the sake of planetary development. A description of the main thematic areas with author's photos of the most significant pavilions illustrating "Opportunity", "Mobility" and "Sustainability" is present. A comparison of the results of the participation of representatives from Ukraine in the EXPO exhibition in 2010 and 2020 is given. The topic and tasks of the future exhibition in Japan EXPO 2025 are considered. The main postulates of the ODESA EXPO 2030 project on the theme "Renaissance. Technologies. Future" as a Post-war Reconstruction Plan. The motivation for Ukraine is express in the development of the National Economic Strategy until 2030, the prospects for the promotion of the national brand "Ukraine Now".