{"title":"军事电子技术方案和营销工作的有效性度量","authors":"William J. Stolze","doi":"10.1109/IRET-EM.1960.5007538","DOIUrl":null,"url":null,"abstract":"A study was made of the bidding experience of Stromberg-Carlson in the military electronics field over the past six years. The methods of analysis and presentation are reviewed. A model of a military marketing organization is developed which can be used to measure the effectiveness of the various components of the marketing effort on a long-term basis.","PeriodicalId":382847,"journal":{"name":"IRE Transactions on Engineering Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1960-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Measuring the Effectiveness of Technical Proposals and Marketing Effort in Military Electronics\",\"authors\":\"William J. Stolze\",\"doi\":\"10.1109/IRET-EM.1960.5007538\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A study was made of the bidding experience of Stromberg-Carlson in the military electronics field over the past six years. The methods of analysis and presentation are reviewed. A model of a military marketing organization is developed which can be used to measure the effectiveness of the various components of the marketing effort on a long-term basis.\",\"PeriodicalId\":382847,\"journal\":{\"name\":\"IRE Transactions on Engineering Management\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1960-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IRE Transactions on Engineering Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IRET-EM.1960.5007538\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IRE Transactions on Engineering Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IRET-EM.1960.5007538","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Measuring the Effectiveness of Technical Proposals and Marketing Effort in Military Electronics
A study was made of the bidding experience of Stromberg-Carlson in the military electronics field over the past six years. The methods of analysis and presentation are reviewed. A model of a military marketing organization is developed which can be used to measure the effectiveness of the various components of the marketing effort on a long-term basis.
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