Scale Development Measuring Young Adults Attitudes Toward Electricity Saving Behaviour: An Indonesia Context

This study describes the development of instruments measuring young adults’ attitude toward electricity saving behaviour. Based on principles of scale purification, this study is started with qualitative preliminary study to confirm the opinion that public awareness to save electricity energy is still low and young adults are one of the age groups who most unaware to electricity saving behaviour. The study then followed by scale purification steps, involved 126 respondents for initial step and 254 respondents for the main step. Scale purification steps included: determine the domain of attitude toward electricity saving behaviour, identification of underlying dimensions of attitude toward electricity saving behaviour, generating the indicators, initial test of the indicators to limited respondents, test the coefficient of alpha and performing factor analysis, revise the instruments, assign the revised instruments to larger respondents, performing scale purification and establishing the final instruments. Results showed that the attitude toward electricity saving behaviour was determined by 1) belief, 2) perceived scarcity, 3) perceived risk, 4) reluctant and 5) evaluation. This study also develops indicators to measure intention toward electricity saving behaviour.