Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception

The military operations have exacted serious effects on the socio-psychological structure of society which has led to an overall tense environment. The aim of this study was to explore the public's perspective on Pakistani private TV news channels' coverage of military operation ‘Zarb-e-Azb’. The research sought to understand the public's consumption habits of this coverage, assess the extent to which it fostered a sense of national integration and examine the media's role during the operation. The results showed that the private TV news channels made an effort to portray the ground battle accurately. From the viewers' perspective, the coverage boosted the Pakistani military's morale, improved relations between civil and military groups, and fostered a sense of national unity. Furthermore, viewers believed that the operation effectively eliminated terrorism.