国际商务中的战略能力

Noelia Franco‐Leal, J. P. Diánez-González
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引用次数: 1

摘要

经理人所展示的一系列战略能力经常被认为是企业成功的关键。在国际范围内,由于公司开展活动的环境的变化和动荡的性质以及与位于不同国家的公司管理有关的复杂性,这种战略能力的作用可能更加相关。具体来说,分析了以下六种战略能力:业务概述、客户导向、网络、职能间导向、有效资源管理和谈判。此外,在结论部分提供了一组实际含义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic Competences in International Business
The exhibition of a series of strategic competences by managers has been frequently noted as crucial for the success of firms. In the international context, the role of such strategic competences could be even more relevant as a result of both the changing and turbulent nature of the contexts in which firms carry out their activities and the complexity associated with the management of firms that are located in different countries. Specifically, the following six strategic competences are analyzed: business overview, customer orientation, networking, interfunctional orientation, effective resource management, and negotiation. Additionally, a set of practical implications is offered in the conclusion section.
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