印尼企业对消费者在线市场对后期支付的接受情况

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS Pub Date : 2021-10-28 DOI:10.1109/ICIMCIS53775.2021.9699127

Salsabila Maurizka, P. W. Handayani, A. Pinem

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引用次数: 1

摘要

延期付款是一种新的付款方式，允许消费者在一定期限内分期付款购买产品。Pay Later已被各种在线市场采用，并在COVID-19期间有所增加。本研究旨在通过对技术接受模型(TAM)的修改，在印度尼西亚的企业对消费者(B2C)在线市场上寻求对Pay Later支付方式采用的启示。本研究采用偏最小二乘结构方程建模(PLS-SEM)分析方法，借助SmartPLS 3.0和1141名受访者填写的调查问卷。结果表明，感知有用性、感知易用性、社会影响力、生活方式兼容性、消费者信任、感知风险和债务态度影响了用户采用/使用Pay Later的意愿，并且这种意愿被证明影响了印度尼西亚B2C在线市场中Pay Later的实际使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Acceptance of Pay Later Payment Usage on Business-To-Consumer Online Marketplace in Indonesia

Pay Later is a new payment method that allows consumers to buy products using installments with a certain deadline. Pay Later have been adopted by various online marketplaces and increased during the COVID-19. This study aims to seek light on Pay Later payment method adoption on business-to-consumer (B2C) online marketplace in Indonesia using the modification of the Technology Acceptance Model (TAM). This study uses the Partial Least Square Structural Equation Modelling (PLS-SEM) analysis method with the help of SmartPLS 3.0 and a survey filled out by 1,141 respondents. The results showed that perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, consumer trust, perceived risk, and debt attitude influence the users' intention to adopt/use Pay Later, and the intention is proven to influence the actual use of Pay Later in B2C online marketplace in Indonesia.

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来源期刊

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS

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