The interdependence between organisational culture and business innovation IMM

Innovation has been mainly associated with the development of new products and the development of new processes. This view has changed, and innovation can now be linked to any part of the value chain, be it the development of new services, new business models, rethinking cooperation, revenue streams, distribution channels or management styles. This new vision of innovation applies to retail, industry and services. It is therefore increasingly interesting to gain a deeper understanding of the factors that impact innovation performance.