Financial Inclusion in Rural MSMEs: A SWOT Analysis

Regional economy is generally supported by Micro, Small and Medium Enterprises (MSMEs). One of them is the MSMEs of embroidery. One of the regions which produce the best embroidery product in West Sumatera is Pariaman; the product is the embroidery of gold thread. The problem with MSMEs of embroidery in general is in terms of capitalization. The purpose of this study was to analyze the implementation of financial inclusion in MSMEs of embroidery. The data were analyzed using SWOT analysis, Internal Factor Analysis Summary (IFAS), and External Factor Analysis Summary (EFAS). Based on the results of the Internal External (IE) matrix analysis, the position of the level of financial inclusion was in quadrant IV which pointed out that the internal environment was in a strong position while the external environment was in a moderate position. This position indicated that the level of financial inclusion in MSMEs of embroidery was in a state of grow and build. The strategy that can be applied is the Strength Opportunity (SO) strategy by maximizing the market power and taking into account the market opportunity. This strategy needs to be supported by financial institutions, both banks and non-banks, that provide capital assistance in accordance with the MSMEs sale system with low interest costs and People's Business Credit (PBC), and subsequently conduct intensive training and mentoring. The intensive mentoring is not only in terms of finance, but also in terms of marketing.