可持续发展背景下的企业竞争力

Nadiia Golda
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摘要

在当前的经济发展中,竞争力问题与所有生产和销售产品或服务的企业有关。提高国民经济竞争力的前景是公共政策的优先事项之一。在国际市场的背景下,乌克兰企业的全球化进程是不可避免的,竞争日趋激烈,并逐渐形成全球规模。并非所有乌克兰产品都符合国内外市场的竞争力水平。大多数国内企业目前的发展状况不允许与外国制造商成功竞争。市场的巩固和全球化加剧了市场参与者之间的竞争,并有助于找到维持竞争水平的新方法。从全球化的角度来看,竞争力意味着在不断变化的环境中找到竞争地位的能力,这是在各国经济关系加强的影响下形成的。企业要保持竞争地位,实现领先,就必须不断更新技术,扩大活动范围,寻找竞争优势,这是任何企业发展的更强大的源泉。如果不建立有效的竞争力管理制度,就不可能通过实现乌克兰在国内和国外市场的竞争优势来提高企业的市场地位。影响产品竞争力的主要因素是需求的满足程度、个别细分市场的容量、竞争对手的存在、社会人口特征、销售网络的发展和售后服务。考虑到竞争力是一个广义的经济范畴,它与自由竞争条件下的商品市场情况有关,包括经济成果的设计、生产、分销和消费者方面,应该记住,产品是市场的被动组成部分,主动组成部分是商业实体,可以成为竞争力的间接载体。在现代条件下,考虑到国内企业运作的具体条件,客观上需要在创造和实施竞争性产品时调整理论和方法技术以及管理方法。在国内外市场竞争加剧的情况下,提高企业的竞争力是国内工业企业在竞争中取得成功的主要手段之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Competitiveness of enterprises in the context of sustainable development
In the current development of the economy, the problem of competitiveness is relevant for all businesses that produce and sell products or services. Prospects for increasing the competitiveness of the national economy is one of the priorities of public policy. Against the background of the international market, the process of globalization is inevitable for Ukrainian enterprises and therefore the competition is becoming tougher and gaining global scale. Not all Ukrainian products meet the level of competitiveness in both foreign and domestic markets. The current state of development of most domestic enterprises does not allow to compete successfully with foreign manufacturers. The consolidation and globalization of markets intensifies competition between its actors and helps to find new ways to maintain the level of competitiveness. From the point of view of globalization, competitiveness implies the ability to find a competitive position in a constantly changing environment, which is formed under the influence of strengthening the relationship of national economies. To maintain a competitive position and achieve leadership, companies must constantly update technology, expand the scope of activities, look for competitive advantages, which is a more powerful source of development of any enterprise. Improving the market position of the enterprise by achieving Ukrainian competitive advantages in domestic and foreign markets is impossible without creating an effective system of competitiveness management. The main factors that significantly affect the competitiveness of products are the degree of satisfaction of demand for it, the capacity of individual market segments, the presence of competitors, socio-demographic characteristics, sales network development and after-sales service. Considering competitiveness as a generalized economic category related to the situation on the commodity market in conditions of free competition, and including design, production, distribution and consumer aspects of economic results, it should be borne in mind that products are a passive component of the market and active components are business entities that can be indirect carriers of competitiveness. In modern conditions, there is an objective need to adapt theoretical and methodological techniques and management methods in the creation and implementation of competitive products, taking into account the specific conditions of functioning of domestic enterprises. In conditions of intensifying competition in both domestic and foreign markets, one of the main means of achieving success of domestic industrial producers in the competition is to increase its competitiveness.
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