{"title":"社会福利作为价值创造和可持续发展的工具——以桑坦德卫生学院项目为例——个案研究","authors":"Mirosława Krzyścin","doi":"10.56652/ejmss2021.2.8","DOIUrl":null,"url":null,"abstract":"The aim of this study is to analyze the case of creating value for the bank’s stakeholders and brand reputation management by corporate social responsibility on the example of lasting for four-year Santander Consumer Bank project called the Santander Health Academy, based on the assumed goals, mission and marketing strategy of the bank in 2016-2019.","PeriodicalId":112466,"journal":{"name":"European Journal of Management and Social Science","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social well-being as an instrument of value creation and sustainable development on the example of the Santander Health Academy project – case study\",\"authors\":\"Mirosława Krzyścin\",\"doi\":\"10.56652/ejmss2021.2.8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of this study is to analyze the case of creating value for the bank’s stakeholders and brand reputation management by corporate social responsibility on the example of lasting for four-year Santander Consumer Bank project called the Santander Health Academy, based on the assumed goals, mission and marketing strategy of the bank in 2016-2019.\",\"PeriodicalId\":112466,\"journal\":{\"name\":\"European Journal of Management and Social Science\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Management and Social Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56652/ejmss2021.2.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Management and Social Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56652/ejmss2021.2.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Social well-being as an instrument of value creation and sustainable development on the example of the Santander Health Academy project – case study
The aim of this study is to analyze the case of creating value for the bank’s stakeholders and brand reputation management by corporate social responsibility on the example of lasting for four-year Santander Consumer Bank project called the Santander Health Academy, based on the assumed goals, mission and marketing strategy of the bank in 2016-2019.
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