Research on the Synergistic Development of Agricultural Products E-Commerce and Cold Chain Logistics

The rapid development of China's agricultural products e-commerce has led to an increasing demand for cold chain logistics as its offline activities. However, the development of cold chain logistics has not kept pace with the development of agricultural products e-commerce in recent years. This paper aims to study the linkage development of agricultural products e-commerce and cold chain logistics. Firstly, the current development status and future development trend indicators of agricultural products e-commerce and cold chain logistics distribution are selected. Agricultural products e-commerce includes 2 primary indicators: infrastructure and level of technological development, and market development potential, and cold chain logistics includes 3 primary indicators: quality of development, infrastructure and market development potential. Each primary indicators include 10 secondary indicators. Secondly, grey relational analysis (GRA) is used to study the development of agricultural products e-commerce and cold chain logistics distribution. The results found that from 2014 to 2018, the two subsystems showed a basic uncoordinated state; from 2019 to 2021, the two subsystems were in a basic coordinated state, but there was still a certain gap from coordination. Finally, the coupling mechanism between agricultural products e-commerce and cold chain logistics is constructed. The research in this paper gives certain suggestions for the development planning of cold chain logistics for agricultural products e-commerce. It improves the business efficiency and business value of cold chain logistics enterprises and enhances the consumption experience degree of agricultural products e-commerce customers.