{"title":"使用数据仓库和RFID技术的实时个性化商业服务","authors":"A. Salguero, F. Araque, R. Carrasco","doi":"10.1109/RFIDEURASIA.2007.4368139","DOIUrl":null,"url":null,"abstract":"In this work we present a system architecture based on a data warehouse coupled with data mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.","PeriodicalId":240968,"journal":{"name":"2007 1st Annual RFID Eurasia","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Real-time personalized commercial services using Data Warehousing and RFID technology\",\"authors\":\"A. Salguero, F. Araque, R. Carrasco\",\"doi\":\"10.1109/RFIDEURASIA.2007.4368139\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this work we present a system architecture based on a data warehouse coupled with data mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.\",\"PeriodicalId\":240968,\"journal\":{\"name\":\"2007 1st Annual RFID Eurasia\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-10-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2007 1st Annual RFID Eurasia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/RFIDEURASIA.2007.4368139\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2007 1st Annual RFID Eurasia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/RFIDEURASIA.2007.4368139","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Real-time personalized commercial services using Data Warehousing and RFID technology
In this work we present a system architecture based on a data warehouse coupled with data mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.
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