Impact of COVID-induced Stressors on Job Performance of Medical Representatives: Evaluation of Mediating Role of Job Stress

The COVID-19 pandemic, as a global health emergency, is likely to have major public health consequences. Fear and anxiety have been among the most typical psychological reactions within the community. Thus, the purpose of this study is to examine the influence of distress, fear of COVID-19, and work overload on job stress and job performance of medical representatives. The sample of the current study consisted of 260 medical representatives working in the Union Territory of Jammu and Kashmir. A web-based cross-sectional survey design was used to gather data from respondents. Data analysis and hypotheses testing were performed by applying partial least square structural equation modeling. Distress, work overload, and job stress were found to have a significant negative impact on the job performance of medical representatives. The direct effect of fear of COVID-19 on job performance was shown to be statistically insignificant. However, fear of COVID-19 significantly affected job performance through job stress.