基于奢侈品牌SCE属性的平面广告传播特殊性研究

2011 International Conference on Multimedia and Signal Processing Pub Date : 2011-05-14 DOI:10.1109/CMSP.2011.12

Zhang Mengxia, Feng Yuefeng

{"title":"基于奢侈品牌SCE属性的平面广告传播特殊性研究","authors":"Zhang Mengxia, Feng Yuefeng","doi":"10.1109/CMSP.2011.12","DOIUrl":null,"url":null,"abstract":"This article aims to analyze the print advertisement of international luxury watch brands published in the well-known fashion periodicals since 2002 based on luxury brand SCE attributes theory. The research try to find a new way to explore the effectiveness of encoding and decoding in dissemination activities of luxury brand symbols.","PeriodicalId":309902,"journal":{"name":"2011 International Conference on Multimedia and Signal Processing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on Speciality of the Print Ads Disseminaiton Based on SCE Attributes of the Luxury Brands\",\"authors\":\"Zhang Mengxia, Feng Yuefeng\",\"doi\":\"10.1109/CMSP.2011.12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article aims to analyze the print advertisement of international luxury watch brands published in the well-known fashion periodicals since 2002 based on luxury brand SCE attributes theory. The research try to find a new way to explore the effectiveness of encoding and decoding in dissemination activities of luxury brand symbols.\",\"PeriodicalId\":309902,\"journal\":{\"name\":\"2011 International Conference on Multimedia and Signal Processing\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-05-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2011 International Conference on Multimedia and Signal Processing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/CMSP.2011.12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2011 International Conference on Multimedia and Signal Processing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CMSP.2011.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文以奢侈品牌SCE属性理论为基础，对2002年以来国际奢侈手表品牌在知名时尚期刊上刊登的平面广告进行分析。本研究试图探索编码与解码在奢侈品牌符号传播活动中的有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Research on Speciality of the Print Ads Disseminaiton Based on SCE Attributes of the Luxury Brands

This article aims to analyze the print advertisement of international luxury watch brands published in the well-known fashion periodicals since 2002 based on luxury brand SCE attributes theory. The research try to find a new way to explore the effectiveness of encoding and decoding in dissemination activities of luxury brand symbols.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2011 International Conference on Multimedia and Signal Processing

自引率

0.00%

发文量